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Harley Davidson at Sturgis

In 2008, AMSOIL signed an agreement with the City of Sturgis to become the Official Oil of the Sturgis Motorcycle Rally. And once again in 2009, the leading motorcycle oil decided to partner with the leading V-Twin Rally.

The 2008 event proved to be a great way for AMSOIL to place its brand in front of a significant audience. Sturgis draws the world’s most knowledgeable and dedicated motorcycle riders and AMSOIL products deliver the performance and protection these riders demand, especially during the hot weather typical of the Sturgis motorcycle rally. At AMSOIL, we see that as a pretty good fit. Now we are back out in Sturgis for the 2009 rally, and you can follow all of the action right here with updates from our people out at the event.

The 2009 Sturgis Motorcycle Rally continues and the traffic in the booth continues to be brisk. Potential customers continue to stop in at the booth to find out more about why AMSOIL is the "Official Oil of the Sturgis Motorcycle Rally". The weather on the second day of the rally is absolutely gorgeous; 80 degrees and sunny with light winds - a perfect day for walking the famous Sturgis Main Street or for riding through the Black Hills. And everywhere you look you can see promotions designed to let people know that they need to use AMSOIL in order to best protect their bike.

The recently updated "Study of Motorcycle Oils" White Paper continues to be a popular item in the AMSOIL booth, which is located on Main Street. As people take a look at this study they sometimes can't believe how poorly their oil has performed when subjected to this testing. Seeing the data in this study can quickly change a person's perspective.

The best story that we have heard so far is from a customer who complained that once he had put the Severe Gear 75-140 in his bike he couldn't hear the "5th gear whine" any longer and couldn't tell if he still had another gear! We enjoy hearing great stories just like this one.

The Sturgis Rally has a few more days to go and we will keep you updated on events surrounding our promotion of AMSOIL and the AMSOIL Dealer network at this great event.